🌟Join the Waitlist Today! Vision to Venture Starts Oct 7, 2026!

You’re Trained. You’re Called. You’re Ready.

You don’t need another certification.
What you are looking for—is a clear path forward—one that honors your pace, your gifts, and your soul’s way of showing up.

Vision to Venture is your guided journey from inner clarity to outer confidence—
so you can start offering your end-of-life work with more ease, alignment, and visibility.

There’s no one right way to serve.
Just the way that feels true to you.

Vision to Venture

Build the Business Only You Can Lead

You’re starting with experience, training, ideas, and a real connection to the work.

Vision to Venture helps you bring those pieces together into a business people can understand, trust, and hire you for.

Through practical teaching, live support, and a community of end-of-life practitioners, you’ll clarify what you offer, who it serves, how to talk about it, and what your business needs next.

You’ll leave with a clearer direction, stronger services, and a business built around the work you want to be known for.

Your vision is already there. Vision to Venture helps you build the business around it.

Join the Waitlist!

What Is Vision to Venture?

Vision to Venture is a business-building program for end-of-life practitioners who are ready to turn their knowledge, experience, and ideas into a clear, sustainable business.

Created inside Willow, the program brings together practical business strategy, live support, and a community of practitioners who understand the realities of this work.

Inside Vision to Venture, you clarify what you are building, shape services people can understand and hire you for, make confident decisions about pricing and visibility, and create the structure that supports your business as it grows.

Whether you are beginning, refining, or expanding, Vision to Venture helps you build a business that reflects your values, your capacity, and the work you want to be known for.

What You’ll Receive

A Complete 10-Module Business-Building Program

Move through the decisions that shape a sustainable business, including vision, soul clients, services, pricing, messaging, visibility, marketing, and systems.

24 Live Teaching, Q&A, and Coworking Sessions

Build over six months with regular opportunities to learn, ask questions, make decisions, and put the work into practice.

A Comprehensive Workbook

Use guided prompts and practical exercises to organize your ideas, capture your decisions, and build each part of your business as you move through the program.

Practical AI Prompts and Tools

Use AI as a business-building partner to help you brainstorm, write, organize, and move your ideas forward.

The Willow Grove Community

Connect with end-of-life practitioners who understand the work, the questions, and the process of building a business around it.

Support from Debra and Reena

Draw on decades of combined experience in business coaching, end-of-life education, program development, and helping meaningful ideas become work people can understand, trust, and hire you for.

Vision to Venture gives your ideas structure, your business direction, and your work a clear path into the world.

This journey gives you...

Confidence to Step into Your Gifts.

Identify what makes your voice and vision unique so you can stop second guessing and start sharing from a place of alignment.

Structure that Supports You

Learn the essentials of solo practice setup—branding, messaging, offers, and pricing—without burning out or doing it alone.

Visibility Rooted in Integrity

Explore gentle ways to become known in your community that feel soul aligned, ethical, and deeply human.

 

Vision to Venture Is for You If…

You’re an end-of-life practitioner with training, experience, and ideas you’re ready to shape into a real business.

You want clarity around what you offer, who it is for, and how people can work with you.

You’re ready for structure, practical support, and a community of practitioners who understand this field.

You want a business that reflects your values, supports your capacity, and helps people understand, trust, and hire you.

You’re ready to make confident decisions about your services, pricing, visibility, and next steps.

You want to earn a living doing work that matters.

Vision to Venture gives you a clear path for building the business around the work you’re here to do.

"I came with all these skills— grief support, ceremony—but no idea how to tie them together into something people could understand and buy. Now I have a clear practice that honors all of who I am while serving my clients beautifully."


- Donna Foster,
Willow EOL Educator®, Ceremony Celebrant, and a member of Humanists Australia

You Already Have What You Need

You Bring Real-World Experience

You know how to show up, follow through, support others, and take responsibility for meaningful work.

Your experience may come from healthcare, education, business, caregiving, spiritual service, community work, or a combination of many paths.

You Bring Valuable Skills

You may be an end-of-life educator, celebrant, coach, grief professional, intuitive practitioner, or someone weaving together several kinds of support.

Your work may include planning, ritual, Reiki, mediumship, education, facilitation, or creative practice.

The details may differ. The value is already there.

You Know Your Work Matters

You have seen the difference your presence, perspective, and skills can make.

You understand the importance of this work and the people it is here to serve.

You Are Ready to Build

You are ready to bring your knowledge, experience, and ideas into a business that is clear, visible, and sustainable.

You Need a Roadmap

Vision to Venture shows you how the pieces fit together so you can make confident decisions and build the business in a way that reflects who you are.

What's Included in Vision to Venture? 

 

Live Training Calls + Community

Your Vision to Venture experience includes 24 live sessions across six months, with time for teaching, questions, coworking, and real-time support as you build.

Every session is recorded, so you can return to the conversation and catch up when it works for you.

You can join live, watch the replays, take part in The Willow Grove, or move through the program in the way that best supports your schedule and capacity.

Vision to Venture gives you a steady rhythm, a place to ask questions, and a community of end-of-life practitioners building alongside you.

Choose How You Engage with the Material

Each lesson gives you several ways to learn and put the work into practice:

  • Join the live teaching session.
  • Watch the shorter recorded lesson.
  • Join the meetups for coaching, questions, and discussion.

You’ll also receive a practical workbook with prompts and exercises to help you turn your experience, training, and ideas into a business that feels clear, aligned, and fully your own.

Vision to Venture is designed to fit alongside the rest of your life. You can choose the format, pace, and rhythm that works best for you.

“Vision to Venture helped me let go of the pressure to have it all figured out. I learned that it’s okay to build slowly and trust my own rhythm. I’m clearer now about what feels true for me, and that’s a huge gift.”

 

- Johanna Munson,
Willow EOL Educator®, Peace of Mind Guide, Advance Care Planner, Author of Live Responsibly, Die Thoughtfully. WA, USA.

The Willow Grove Community

Inside The Willow Grove, you’ll build alongside end-of-life practitioners who understand both the work and what it takes to build a business around it.

You’ll have access to monthly meetups, coaching circles, live Q&A sessions, working circles, and the ongoing community conversations that help ideas become decisions and decisions become action.

The Grove gives you a place to ask questions, work through challenges, share resources, celebrate progress, and stay connected to people who understand the realities of this field.

Some days, you may come for the coaching.
Some days, you may come to get the work done.
And some days, you may simply need to be in the room with people who get it.

Come all the way in. Sit all the way down. Bunny slippers are welcome.

Ongoing Support from Reena & Debra

Running an end-of-life business can stir up all kinds of questions—about pricing, marketing, burnout, boundaries, grief, visibility… and everything in between.

That’s why we host regular Coaching & Marketing Circles inside The Grove. These aren’t formal presentations. We might come with thoughts in our back pockets, but mostly?
We’re here to hold space for whatever’s on your heart.

No question is too small, too weird, or too tender.
Together, Reena and Debra bring decades of experience in both end-of-life care and solo-preneurship. You don’t have to navigate this alone—or in silence.

Come as you are. Bring your sticky questions. Nothing’s off the table.

A sustainable end-of-life practice is built through a series of connected decisions.

Phase One: The Foundation

Modules 1–3

You first. Your vision. Your purpose. How to build a business built around who you are and the work you’re here to do.

By the end of this phase, your business has a direction.

Phase Two: The Build

Modules 4–7

Shape your services, pricing, and client experience around the change you help create and the way you want to do the work.

By the end of this phase, you have a clear, sustainable business model with offers, pricing and policies.

Phase Three: Bring It Into the World

Modules 8–10

Become findable.

Build relationships and create a consistent presence (both online and in person) that attracts people ready to engage with your services.

By the end of this phase, you’ll have a clear, consistent, and connected marketing strategy and the systems to support it.

Vision to Venture helps you make decisions in the right order, with each one connected to the vision underneath your business.

So instead of collecting more pieces, you begin building one clear practice

Yes! Let Me Know When Registration Opens!

What Makes Vision to Venture Different?

Built for End-of-Life Practitioners

Vision to Venture was created inside Willow by people who understand the realities of end-of-life work and what it takes to build a business around it.

Business Strategy That Fits the Work

You’ll build clear services, pricing, messaging, visibility, and systems in a way that stays connected to your values and the people you want to serve.

Practical, Step-by-Step Support

Each part of the program helps you make the next decision, take the next action, and keep building with clarity.

A Community That Understands

You’ll learn alongside end-of-life practitioners who understand the work, the questions, and the courage it takes to bring a business into the world.

Support That Helps You Keep Moving

Live teaching, coaching, Q&A, working circles, and community support give you places to think, ask, decide, and act.

Vision to Venture brings the work itself and the business around it into the same conversation.

Choose Your Path

Independent — $498 USD

Includes the complete 10-module Vision to Venture course, workbook, practical AI prompts and tools, lifetime access, and future course updates.

Guided — $798 USD

Includes everything in Independent, plus 24 live sessions across six months and six months inside The Willow Grove community.

Mentorship — $2,498 USD

Includes everything in Guided, plus six private 60-minute coaching sessions with Debra and personalized support for the business you are building.

Six-payment plans are available for every path.

🌱 Bring a Friend. Grow Together.
This work is more powerful—and more joyful—when shared.

Invite a friend to join you in Vision to Venture, and you’ll both receive $50 off your enrollment as our way of celebrating your courage to begin.

✨ Ask us for your personal Bring-a-Friend code when you’re ready.

“What stood out to me was how safe and supported I felt. I was able to show up vulnerably and explore my next steps with honesty. It was such a nurturing environment—and that’s what allowed my clarity to grow.”

- Loralee
Willow EOL Educator®, End-of-Life Planning Specialist, Owner Simply Rest Assured, LLC

Ready to Start Building?

The next Guided and Mentorship cohort begins October 7, 2026.

Format: 24 live sessions across six months, recorded lessons, downloadable resources, practical AI tools, and access to The Willow Grove community.

Mentorship participants also receive six private coaching sessions.

Vision to Venture helps you build a business people can understand, trust, and hire you for.

Let’s build the business around the work you’re here to do.

Claim Your Spot

 Already a Willow Grove Member?

Access the course through your Library on October 7, 2026

Meet Your Guides

You don’t need business mentors who feel miles ahead.
You need people who’ve walked this path—with heart, with humility, and with a willingness to figure it out alongside you.

Reena Lazar & Debra White

Co-creators of Willow’s Vision to Venture program

Together, we bring decades of experience in end-of-life education, grief support, and soul-centered business building. 
We’ve sat at bedsides. We’ve built our own practices from scratch. We’ve tripped, tried again, and learned what works—not just for business, but for a life of purpose.

This course isn’t about pushing you into a mold.
It’s about helping you see that you already have what it takes—and walking with you as you build something real.

Discover more about their journey and expertise in their bios.

"I kept waiting for someone to show me 'the way' to build my practice. This course helped me realize I already knew the way—I just needed to trust myself and take consistent action."

 

- Catherine Schaarwaechter,
Willow EOL Educator®, Non-medical Support, Mentoring, and Care for the Dying and those close to them, grief consultations, and spiritual guidance. Montreal, Quebec, Canada.

Still Have Questions? 

"As a former corporate executive, I knew how to run a business but had no clue how to start one from scratch. This course gave me the roadmap I needed to build something aligned with my calling—not just my bank account."


- Patty M
Willow EOL Educator®


Let's Build Something Beautiful Together

Ready to Transform Lives?

Sign Up to The Waitlist! 

Your calling is sacred.
 Your work is needed.
 And your future practice?
 It’s already within you.

Let’s bring it into form—with structure, soul, and support.

By joining the Vision to Venture Waitlist, you will also be subscribed to the Willow Newsletter.

Got Questions?

If you're interested in the program and want to see if it’s the right fit for you, we’re here to help.

đź“… Book a free call to learn more and get your questions answered.

Schedule a chat with Debra