Next Educator Cohort begins in 2025! 

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Are you passionate about end-of-life education and planning?

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Are you looking for heart-centered material and tools to use in your practice?

As a Willow EOL Educator® you can use Willow’s expanding end-of-life education and planning tools and products, including detailed scripts for more than 10 different virtual or in-person workshops, advance-care-planning and coaching tools.

You’ll also receive marketing support, and professional and business development to build or augment your heart-centered practice.

Join the global network of heart-centered, end-of-life educators.

Harness this pivotal time in humanity by joining our vibrant community of Willow EOL Educators®.

  • Be the catalyst that helps people wake up before their time’s up.
  • Transform the conversation around death and dying into a rich opportunity for personal growth and community connection.
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The world needs your passion right now - Become a Willow EOL Educator®

In less than two weeks, you can become a licensed Willow EOL Educator®, lead Willow Workshops® and begin using Willow materials in your practice.


Master the power of Willow’s educational approach.

Take part in 11 virtual or in-person Willow Workshops® led by members of the Willow Team.

Benefit from on-line learning & development opportunities to help you thrive in your practice.

Engage with the growing network of Willow EOL Educators®.


Lead your own Willow Workshops® or integrate Willow’s exercises, products, and tools into your workshops, events or practice.

Use Willow’s pragmatic and heart-centered approach to make a powerful impact on the people you reach.

Help others discover who and what matter most now and in preparation for their inevitable death, dying & after-death care.

earn & grow

Generate income and grow your practice with Willow’s tried & tested workshops, products, and tools.

Benefit from Willow’s business development and marketing know-how.

Expand your reach with promotion on Willow’s website & marketing channels.

Earn a 50% commission on affiliate sales of all eligible Willow products.

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Willow has three heart-centered, end-of-life education and planning learning areas.

Each area includes content for virtual Willow Workshops® and a variety of products and tools to use in your practice. This inquiry-based approach facilitates pragmatic end-of-life planning along with deep self reflection and meaningful personal discovery.

As a Willow EOL Educator®, you get ongoing training and support to lead Willow Workshops® and apply the products and tools to your practice.

Each Willow Workshop® includes a detailed script with step-by-step instructions for 1.5-2 hours of activities, a supply list, opening and closing rituals, and technical instructions. All materials can be used inside their respective learning areas and you can mix and match for unlimited combinations of workshop series.

Making Sense of Life & Death

Making sense of life and death is the foundation or container for all pragmatic end-of-life planning. This learning area helps people explore the reality of their mortality, refine end-of-life planning priorities, name core values and articulate hopes and fears for their inevitable death, dying and after-death care.


  • How to Stop Procrastinating with End-of-Life Planning
  • Values, Wishes and Who and What Matter Most
  • Conscious Health, Personal Care, and Final Wishes


  • Reality of Our Mortality Planning Checklist
  • How to Stop Procrastinating with End-of-Life Planning
  • 7 Tools for Making Sense of Life & Death: A workbook to explore the reality of your mortality (print and fillable ebook versions)
  • 7 Tools for Making Sense of Life & Death: Online Program


Legacy, Love Letters & Heart Wills®

In this learning area people reflect on their lives, consider their legacy and write lasting messages to those they love and future generations. In doing so, they transform relationships, create meaningful keepsakes, and produce a manifesto for living. 


  • The 5-Minute Legacy Love Letter®
  • Writing Your Heart Will® as Manifesto For Living
  • How to Create and Live Your Legacy
  • Remembering and Being Remembered


  • The 5-Minute Legacy Love Letter®
  • How to Write Your Heart Will®

Departure Directions®

Departure Directions is Willow’s term for written guidelines—determined by one’s values, beliefs and priorities—for how they wish to be cared for and remembered after they die. This learning area explores five key factors that shape people’s choices when considering their final wishes.


  • 9 Things to Include in Your Departure Directions®
  • Greening Your Death and Aligning Your Values
  • 5 Steps for Successful End-of-Life Planning Conversations


  • 9 Things to Include in Your Departure Directions®
  • 5 Steps for Successful End-of-Life Planning Conversations
  • A Brief on Grief and Mourning


Learn how to make money helping others with end-of-life planning

Watch a free webinar where Reena walks you through everything you need to know to transform lives while starting or building your business.

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What’s included…


When you join the Program and become a Willow EOL Educator®, you receive everything you need to start facilitating this work: detailed workshop scripts, tools, resources, and so much more.

Learning & Development

Learn from the Willow team by attending as many of the eleven different Willow Workshops® as you want. This will enable you to deepen your practice, connect with other Willow EOL Educators®, and feel the power and beauty of what you can offer your community. Choose from a variety of Zoom-based or in-person workshops.

Willow EOL Educators® have 24/7 access to a robust expanding course and Knowledge Base that includes:
  • Detailed scripts of both in-person and Zoom-based Willow Workshops®
  • Banners and templates to promote your workshops
  • Willow tools and products to use in your practice
  • Lessons on ways to make money as a Willow EOL Educator and how to market yourself.
  • Lessons on how to lead Willow Workshops® both in person and on Zoom
  • Lessons on how to use Willow materials with individuals and families


We’ve got your back! Every month, you can expect:

  • Coaching Circle: Join our monthly coaching circle, focusing on growth, skill development & professional efficacy.
  • Marketing Circle: Connect and collaborate on all things marketing for your business. 
  • Tech Support:  Level up your tech skills with a collaborative coaching session for your individual tech needs.
  • Willow Workshops: Gain clarity and confidence with the facilitation of Willow Workshops by attending as many or as often as you like! 
Willow EOL Educators® have the oportunity to have personalized attention tailored to your business needs and goals.  Our coaching support can help you to build accountability, overcome obstacles, and enhance your skills in order to achieve your goals. 

Willow EOL Educators® will have the opportunity to connect and learn from each other. You can  meet with other Willow EOL Educators® to explore collaboration, cross-marketing and even mentorship opportunities.

Marketing & Promotion


All Willow EOL Educators® are invited to be listed on Willow's Website in our Educator Directory.  Your individual profile includes information about you and ways for people to contact and book you.

As a Willow EOL Educator® your Willow Workshops® can be listed on the Willow Events page, maintained and promoted by Willow.

We’ll use our newsletter and social media channels to help you fill up your events and build global awareness of your brand. We’ll feature Willow EOL Educators® and shout out about your offerings on a regular basis.

Marketing & Promotion

There's more...

Willow EOL Educators® make 21% commission ($400 USD when the program is at full price) for every person they successfully refer to the Willow EOL Educator® program.

Also for every eligible Willow product sale you make through your affiliate link in the Willow Shop, you’ll receive a 50% commission.

As a Willow EOL Educator® you can take advantage of a 50% discount on bulk purchases of the print version of Willow’s 7 Tools for Making Sense of Life & Death: a workbook to explore the reality of your mortality. You can give away the workbooks as part of your service, or resell them to clients.

How the Program Works

  • As a purchaser of the Willow EOL Educator® Program you canand are encouraged toparticipate for free in any or all of the Willow Workshops® and coaching circles offered by the Willow team. This will greatly help your personal and professional development.

  • Willow Workshops® and Coaching Circles take place at the following times and dates. It would be ideal if you can attend once or twice a week once you begin the program.

Licensing Requirements:

You can call yourself a Willow EOL Educator® and begin leading your own Willow Workshops® and using Willow materials, products and tools in your practice as soon as you complete the following, which could take as little as two weeks!

  • Participate in one Orientation & Overview session, and
  • Attend a minimum of two Willow Workshops®
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Register today and get extra time!

We'll start your one-year term on the date you attend your first workshop. NOT the date you register for the Willow EOL Educator® Program.

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What people are saying….

Glowing reviews indicate that Willow Workshops®, products and tools will support your community members to feel enriched and energized to complete meaningful end-of-life planning. Learning with Reena and Michelle will nourish and empower you to do the same for others.

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Join the Willow EOL Educator Program® and belong to a community dedicated to changing how people live and die in all corners of our world.


If you’re devoted to using your time and energy to do meaningful, life-and-death-changing work, Willow’s EOL Educator Program® will enrich your practice, expand your reach and enhance the transformative and practical impact for everyone you support.

Join the Waitlist! 

Next cohort begins in early 2025. Opting in to our waitlist ensures that you are the first to receive more information when it becomes available.

By joining the Educator Waitlist you will also be subscribed to the Willow Newsletter.

Frequently asked questions...

If you don’t find what you’re looking for, please contact us and we’ll be happy to answer any questions you may have.

Listen to what a few Willow EOL Educators® have to say about the program.

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Willow Co-founders Reena Lazar & Michelle Pante.

Michelle and Reena are pragmatic and heart-centered end-of-life planning educators and coaches as well as curriculum designers, presenters and facilitators.

With training in deathcare, conflict resolution and communications, they share a passion for using the conversation around death as a pathway to growth and healing for individuals, communities and the planet.

To learn more about Reena and Michelle, read their bios.

Are you ready to become a Willow EOL Educator®?

To register today, click the YES button and you’ll be guided to create an account, review the legal agreement and make your purchase. If you’re intrigued but not quite ready, please join us at an info session. We'll do our best to answer all your questions.

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Alone, our reach is limited. Together, we transform more lives.