WHAT VISION TO VENTURE ACTUALLY IS

This isn’t a generic business course.
It’s a guided path for end-of-life practitioners who are doing work that carries emotional and ethical weight.

But if you’re doing end-of-life support, grief work, ceremony, legacy guidance, advance care planning — your work is different.

Your work touches identity, loss, values, and purpose.
It touches families and histories.
It touches your own lived experience.

So building a business in this field asks something deeper of you —
and that’s what Vision to Venture honors.

Here’s how this approach supports you, no matter where you’re entering from.

1. We start with you — your voice, history, values, and capacity.

Your business doesn’t begin with a niche or an offer.
It begins with who you are.

Your lived experience.
Your natural strengths.
Your energy.
Your boundaries.
Your way of being with others.

Your offering emerges from truth —
not pressure, not performance, not comparison.

This is why people who are beginning, growing, or pivoting all find clarity here.
We bring you back to yourself first.

2. We name the invisible barriers you’ve been carrying.

Not just fear or imposter syndrome —
but the deeper patterns:

• identity shifts

• grief activation

• money ethics

• visibility tenderness

• internalized beliefs about worth

• pressure to “justify” this work

• fear of misunderstanding or judgment

These patterns soften when someone finally names them.
You can’t build a grounded practice while wrestling quietly with all of this alone.

Vision to Venture brings these to the surface — gently, honestly, compassionately — so you can move through them with support.

3. We offer structure without urgency.

No pressure to “keep up.”
No fast-track formulas.
No push toward constant output.

Instead, you receive a clear, spacious sequence — one that honors your capacity, your nervous system, and the emotional nature of your work.

Everyone moves through the same foundations, but in a way that fits their season of life and the path they’re on.

4. We create a supportive, values-aligned community.

If you join the Guided Cohort or Mentorship Path, you’ll learn alongside others who carry similar calling and complexity —
people who understand the emotional weight of this work.

Not generic entrepreneurs.
Not hustle-culture voices.
Not people pushing productivity over presence.

A community that steadies you, not pressures you.
A place to connect without performing.

5. We use AI as a gentle thinking partner — not to replace your voice.

Inside the course, AI supports you in:

• finding language for the work you’ve struggled to name

• getting unstuck when words feel out of reach

• clarifying your message

• easing the overwhelm of starting from a blank page

It’s a steady companion.
A reflective surface.
A way to move forward with more ease — without losing your authenticity.

6. You receive mentorship if you want someone in your corner.

If you choose the Mentorship Path, you have private support for:

• identity transitions

• money stories

• visibility fears

• offer design

• boundaries

• real-time decision-making

• moments of doubt or confusion

Not pushy.
Not forceful.
Just someone beside you as you step into a new chapter.

In short:

Vision to Venture helps you build a business that reflects who you are —
and supports the life you’re creating.

A business rooted in clarity and values.
A business that feels aligned and grounded.
A business that helps people find you.
A business that lasts.

By the end of Vision to Venture, you’ll have a clearer sense of who you are as a practitioner — and a business that reflects that truth.

This isn’t about becoming someone new.
It’s about grounding into the work you already feel called to do, with language, structure, and confidence that feel steady and real.

Here’s what begins to take shape:

🌿 A clear, grounded offering

Instead of “I help people with death,” you’ll have a specific, honest offering that reflects the work only you can do — whether you’re just beginning, growing, or reshaping your next chapter.

🌿 A deeper understanding of your people

You’ll be able to picture the 2–3 kinds of clients you’re most meant to serve — not a demographic, but real humans with real needs you feel called toward.

🌿 Pricing that feels ethical and sustainable

You’ll choose rates that match your values, your capacity, and the depth of what you bring — without carrying guilt or second-guessing yourself.

🌿 A full client journey mapped out

From “I’ve never heard of you” to first contact to working together.
A quiet, clear path that helps people move toward your work without confusion.

🌿 An ecosystem of offerings that makes sense

Free resources, trust builders, paid services, and a signature offering that fit together and support your bandwidth — without scattering your energy.

🌿 Language that feels natural and honest

You’ll know how to talk about your work softly and clearly, in a way that feels like you — even if social media has felt uncomfortable or out of reach.

🌿 A sense of steadiness around launching

Not a push. Not urgency.
Just the calm confidence that comes from having structure, clarity, and support beneath your feet.

🌿 You won’t leave with just ideas.

You’ll leave with a practice that feels like home — one that honors who you are and how you’re meant to serve.

What's included in every path:

No matter which level of support you choose, you receive the full Vision to Venture curriculum — created to help you move from uncertainty to clarity, one grounded step at a time.

🌿 The Complete Curriculum

Ten thoughtful modules that build on each other
Video, audio, and transcript options for every lesson
Downloadable slide decks you can move through at your own pace

🌿 Workbooks, Templates & Tools

A comprehensive workbook with guided reflections
Templates for services, offerings, pricing, and your client journey
Checklists and gentle frameworks that help you make decisions without overwhelm

🌿 AI Tools & Support Scripts

Prompts to help you write your About page, website copy, and social posts
Tools to brainstorm offerings and refine your language
Scripts that help you speak about your work when the words feel out of reach

🌿 Foundational Frameworks

Soul Client Mapping
Client Journey Design
Service Ecosystem Builder
Aligned Pricing Tools
Identity & Visibility Checkpoints

These become the steady backbone of your practice — something you can return to again and again as your work grows and evolves.

🌿 Real Practitioner Examples

Sample offerings
Real pricing structures
Messaging that resonates in this field

Because seeing how others have woven their experience into a clear practice creates space to imagine what’s possible for your own.

🌿 Lifetime Access

You keep everything — including future updates —
so you can return to the material whenever you need direction, grounding, or a fresh perspective.

Is this right for you?

You’ll feel at home in Vision to Venture if you recognize yourself in the experiences below...

• You’ve been circling this work for a while.

You feel the calling clearly, but choosing a direction — or naming your next step — feels tender, overwhelming, or uncertain.

• You want a business that reflects your values.

You care about this work deeply and want your practice to grow in a steady, grounded way — without feeling salesy, rushed, or performative.

• You’ve taken steps… and they haven’t quite come together.

Maybe you’ve supported a few clients, or built a website, or offered workshops —
but it still feels like something is missing, unclear, or scattered.

• You’ve absorbed other people’s stories about this work.

Stories that say:
“This should be volunteer work.”
“You shouldn’t charge for this.”
“People don’t need this until it’s too late.”
Those beliefs have made it harder to stand tall in your practice.

• You’re tired of doing this alone.

You want support, clarity, and a space where the emotional and ethical weight of this work is understood — without having to explain yourself.

• You're ready for clarity, but not pressure.

You want guidance that feels kind, steady, and spacious.
You want to grow without abandoning yourself.

Vision to Venture may not be right for you if:

• You’re looking for a fast-track formula.

This isn’t a “10 steps to success” program.
It’s a thoughtful path meant to evolve with you.

• You’re expecting instant results.

Your work is tender and relational.
It unfolds over time.

• You don’t want to explore the stories and patterns shaping your practice.

This course honors both the inner and outer layers of business-building.

• You want someone else to build your business for you.

Vision to Venture gives you guidance, structure, and support — not a script to follow blindly.

If you’re here, you’re probably in the right place.

Thoughtful.
Values-led.
Private.
Heart-forward.

Someone who knows this is more than business —
it’s part of your calling.

Who’s walking beside you

I’m Debra White — the creator of Vision to Venture and a High-Performance Business Coach for the Tony Robbins organization.

My background spans grief work, end-of-life education and care, curriculum design, and mindset coaching, all rooted in two decades of guiding people through moments of deep transition.

Vision to Venture brings together everything I’ve learned—my lived experience, the wisdom of the practitioners I’ve walked with, and the clarity of behavior-based business coaching—to offer a grounded path for building a practice that feels like home.