Build Your Soul-Aligned End-of-Life Practice

Turn your calling into a sustainable business with live mentorship, practical tools, and a supportive community of end-of-life professionals walking the path with you.

Registration closes September 30th -

Program starts October 1st, 2025

Get Access to Module 1 now!

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Who This Program is For:

Vision to Venture is created for end-of-life practitioners — and for those blending holistic practices with end-of-life care — who are ready to build a practice that sustains both their clients and themselves.

This program is especially for you if you are:

  • An end-of-life doula, grief coach, celebrant, advance care planner, or legacy coach/memoir guide ready to move from training into practice.

  • A death midwife, home funeral guide, vigil keeper, educator, or spiritual companion seeking to clarify and confidently share your unique offerings.

  • A professional in healthcare, social work, counseling, or wellness practices (such as yoga, massage, or mindfulness) who is weaving end-of-life care into your work and wants to create a soul-aligned business of your own.

You don’t need another certification.
You don’t need to hustle harder.
You simply need a roadmap and a community to walk with you as you bring your calling into form.

Grounded Learning

Step-by-step modules that connect your calling to real-world structure.

Real-Time Support

Live training sessions, Q&A, and monthly circles to help you move forward with confidence.

Shared Journey

A supportive community inside The Willow Grove so you don’t have to do this alone.

What You’ll Walk Away With ✨

By the end of Vision to Venture, you'll not only have clarity about your business, but also the structure and confidence to share it.

You'll walk away with:

  • A clear offering and who it serves — no more second-guessing or trying to "be everything to everyone."
  • Confident language to describe your work in a way that resonates with your ideal clients.
  • Aligned pricing and a defined scope of work that feels right to you.
  • Practical tools for marketing and visibility that feel natural, not forced.
  • A realistic, soul-aligned plan to keep going—without burning out.

What's Included:

When you join, you’ll receive:

  • 10 core course modules (10-30 minute recordings released week by week, timed with our live calls — so you stay focused and never feel overwhelmed)

  • 10 live group training sessions (75–90 minutes each, with replays available)

  • A downloadable workbook to guide your learning and implementation

  • 6 months of community access inside The Willow Grove where you can connect freely with fellow students and the Willow team.

  • Ongoing monthly support through coaching calls, marketing circles, and peer working groups

  • Direct coaching + Q&A support throughout the program

  • Free attendance to Virtual Willow Workshops® scheduled during this time. 

Live Training Session Schedule 

Wednesdays @ 4:00 pm (Pacific Time) | 75-90 Minutes

  • Oct 1 – Module 1: Vision & Foundation
    Get clear on the heart of your practice and where you’re headed.

  • Oct 8 – Module 2: Your Soul Client Profile
    Identify who you serve and what they most need from you.

  • Oct 22 – Module 3: Vision, Mission & Brand Voice
    Put words around your purpose and how you want to show up.

  • Oct 29 – Module 4: Customer Journey Mapping
    Outline the steps clients take from first contact to saying yes.

  • Nov 5 – Module 5: Service Frameworks
    Explore the different types of offerings you might create.

  • Nov 12 – Module 6: Service Brainstorming
    Start shaping concrete ideas for your own services.

  • Nov 19 – Module 7: Designing Your Services
    Define and refine your actual offerings.

  • Dec 3 – Module 8a: Marketing & Visibility
    Learn simple, authentic ways to be seen.

  • Dec 10 – Module 8b: Networking & Collaboration
    Build connections and grow through partnerships.

  • Dec 17 – Module 9: Systems & Sustainability
    Set up structures that support you for the long haul.

👉 All calls are recorded if you can’t attend live and want to see what you missed.

👉 Each module has a pre-recorded lesson where the instructor walks you through the module on her own.

Start the conversation with your business partner

(hint, it's not who you think it is...)

In this 5-minute video, Debra White shares:
• Why most practitioners start in the wrong place (and what to do instead)
• 3 powerful visioning questions to clarify your practice
• A new way to think about your business — not as a project, but as a partner

 

Download your Free Companion Guide

Get the reflection prompts and exercises from the video, plus a bonus activity to help you move from “label” to service statement.

You’re Not Behind. You’re Becoming. ✨

Your calling is already within you. Vision to Venture gives you the structure, mentorship, and community to bring it into form.

Choose Your Path to Join:

  • Pay in Full – $594
    One payment, full access.

  • Payment Plan – $99/month for 6 months
    Spread the investment out while still receiving full access.

(All options include 10 modules, 10 live calls, replays, workbook, and 6 months in The Willow Grove.)

🌿 Your vision deserves to become your venture. Let’s build it together.

One & Done

$594

USD

  • One-time payment of $594 USD

  • Full access to the program & community

  • No monthly billing — all set from day one

YES, I'M IN!

Monthly Plan

$99

USD/ Month

  • 6 monthly payments of $99 USD

  • Same full access to the program & community

  • Budget-friendly monthly payments 
YES, I'M IN!

Donna,

Willow EOL Educator®, Ceremony Celebrant, and a member of Humanists Australia

"I came with all these skills— grief support, ceremony—but no idea how to tie them together into something people could understand and buy. Now I have a clear practice that honors all of who I am while serving my clients beautifully."

Johanna,

Willow EOL Educator®, practical End-of-Life Planner and a soul-inspired Psychic Medium.

“Vision to Venture helped me let go of the pressure to have it all figured out. I learned that it’s okay to build slowly and trust my own rhythm. I’m clearer now about what feels true for me, and that’s a huge gift.”

Lorelee,

Willow EOL Educator®, End-of-Life Planning Specialist, Owner Simply Rest Assured, LLC

“What stood out to me was how safe and supported I felt. I was able to show up vulnerably and explore my next steps with honesty. It was such a nurturing environment—and that’s what allowed me to grow.”