You’re Trained. You’re Called. You’re Ready.

You don’t need another certification.
What you are looking for—is a clear path forward—one that honors your pace, your gifts, and your soul’s way of showing up.

Vision to Venture is your guided journey from inner clarity to outer confidence—
so you can start offering your end-of-life work with more ease, alignment, and visibility.

There’s no one right way to serve.
Just the way that feels true to you.

Vision to Venture

Build the Business Only You Can Lead

You’re not starting from scratch—you’re starting from soul.

You’ve done the training.
You’ve walked with loss—your own, or alongside others.
You’ve taken the courses, read the books, maybe even volunteered—but building a practice that others can find and trust? That part still feels uncertain.

You’re not alone.

From Vision to Venture is more than a course.
It’s a guided journey and a supportive community that helps you take what you already know and love—and shape it into a business that’s visible, viable, and deeply needed.

This isn’t about being polished. It’s about being ready to begin.
(And you are.)

Join the Waitlist!

🌿 What Is Vision to Venture?

Vision to Venture is more than just a business course.

It’s a guided journey designed specifically for end-of-life practitioners—death doulas, grief guides, celebrants, advance care planners, and all those who are called to serve at life’s edges.

This isn’t another certification. It’s a guided path to help you:

✨ Step into your work with confidence.
✨ Shape your practice in a way that feels true to you.
✨ Grow with structure, support, and a like-hearted community.

Whether you’re just beginning or refining what you’ve started, Vision to Venture gives you the tools and encouragement to build a practice that feels like home.

🌱 What You’ll Receive:

✅ 9 Live Coaching Calls
Gentle, interactive sessions to guide you through each phase of your business journey (recorded if you can’t attend live).

✅ A Beautifully-Designed Workbook
Reflect, organize, and shape your vision with prompts that meet you where you are.

✅ Bite-Sized Video Lessons
Practical, soulful guidance to go with each lesson, that you can revisit anytime—on your schedule.

✅ The Willow Grove Community
A private space to connect with like-hearted practitioners who truly understand this work.

✅ Ongoing Support From Reena & Debra
Decades of combined experience in end-of-life care and soulful business building—holding space for your questions, fears, and next steps.

Whether you’re just beginning or ready to refine what you’ve already started, Vision to Venture gives you the support, structure, and community to grow with confidence.

You don’t need to be polished.
You don’t need to have it all figured out.
You just need the right support to begin.

This journey gives you...

Confidence to Step into Your Gifts.

Identify what makes your voice and vision unique so you can stop second guessing and start sharing from a place of alignment.

Structure that Supports You

Learn the essentials of solo practice setup—branding, messaging, offers, and pricing—without burning out or doing it alone.

Visibility Rooted in Integrity

Explore gentle ways to become known in your community that feel soul aligned, ethical, and deeply human.

Vision to Venture Is For You If...

You’ve trained as a death doula, end-of-life educator, celebrant, grief guide or other EOL service provider… but you’re still unsure how to actually start or grow your business.
You’re tired of overthinking every next step—and longing for structure, community, and a nudge of courage.
You’ve done the inner work. You’ve answered the call. But turning that calling into something sustainable? That part still feels fuzzy.
You’re looking for support that’s flexible, soulful, and grounded—not a rigid business formula.
You want to be of service… and earn a living doing work that matters.
You don’t need another certification. You just need a path forward—and people walking it with you.

You’re ready to serve—but building the structure to support that vision feels overwhelming.

"I came with all these skills— grief support, ceremony—but no idea how to tie them together into something people could understand and buy. Now I have a clear practice that honors all of who I am while serving my clients beautifully."

- Donna Foster,
Willow EOL Educator®, Ceremony Celebrant, and a member of Humanists Australia

You Already Have Everything You Need

You’re Business-Savvy.
You know how to show up with professionalism, how to support others, how to follow through. Maybe you come from the corporate world, healthcare, education, or finance. Maybe your wisdom comes from care giving, spiritual service, or community-based work. Whichever way, you’re not new to showing up with heart and skill.

You Have Real Skills.
You may be an end-of-life educator, a celebrant, or a coach. Perhaps you bring mediumship, Reiki, grief support, or creative ritual into your work. Some of you offer intuitive or ancestral wisdom. Others are blending decades of leadership, care giving, or spiritual service into something new. Whatever your tools—you’ve already been practicing in meaningful ways.

You Know Your Worth.
You’ve witnessed the impact your presence can have. You’ve supported others through grief, transition, healing, or transformation—and you know what you bring is deeply valuable.

You’re Ready.
You’re not looking for more training or credentials. You’re ready to turn what you already have and know into something more visible, structured, and sustainable.

You Just Need the Roadmap.
You don’t need someone to build your business for you. You need someone to show you how the pieces fit together—so you can do it your way, with confidence and clarity.

This course honors the experience you already hold—and helps you turn it into a practice that serves others, supports you, and reflects your deepest values.

What's Included in Vision to Venture?

Live Training Calls + Community

Your Vision to Venture journey includes 9 live Zoom calls that guide you through the course themes with support, encouragement, and real-time feedback. Can’t make it? Every call is recorded and uploaded to The Willow Grove, so you can revisit it whenever life allows.

But here’s the truth: you don’t need to show up to everything to belong here.

Some folks attend every call, others watch replays when they can. Some post in the community, others quietly soak it in. However you engage, it’s enough. You’re enough.

This course is here to support your rhythm—not disrupt it.

Come into the flow in a way that works for you. You’re right on time.

Various Ways to Engage with the Material

For each lesson, you have three ways to engage with the material—choose one or more that works best for you:

Attend a live session.
Watch a bite-sized recording (10–30 minutes).
Watch the full recording of the hour-long live session.

To help you move through the lessons, you’ll receive a beautifully-designed workbook filled with exercises so that you can turn your wisdom, training, and lived experience into a business that feels aligned, clear, and truly yours.

This course was created to offer ease and accessibility. Find the timing, rhythm, and learning style that fits your life and is right for you.

“Vision to Venture helped me let go of the pressure to have it all figured out. I learned that it’s okay to build slowly and trust my own rhythm. I’m clearer now about what feels true for me, and that’s a huge gift.”

- Johanna Munson,
Willow EOL Educator®, Peace of Mind Guide, Advance Care Planner, Author of Live Responsibly, Die Thoughtfully. WA, USA.

The Willow Grove Community

This work can feel isolating.
Most people don’t understand what you do—or why it matters so deeply. Conversations stall. Invitations disappear. And it can feel like you're walking this path alone.

But not here.

Inside The Grove, you’ll be met by a circle of end-of-life professionals who truly get it—death doulas, educators, celebrants, grief supporters, and all the beautifully unconventional humans who talk about dying like it’s normal (because it is).

Here, you don’t have to shrink your truth.
Here, you’ll be seen, supported, and reminded that your work belongs.

Come all the way in. Sit all the way down.
Bunny slippers are welcome.

Ongoing Support from Reena & Debra

Running an end-of-life business can stir up all kinds of questions—about pricing, marketing, burnout, boundaries, grief, visibility… and everything in between.

That’s why we host regular Coaching & Marketing Circles inside The Grove. These aren’t formal presentations. We might come with thoughts in our back pockets, but mostly?
We’re here to hold space for whatever’s on your heart.

No question is too small, too weird, or too tender.
Together, Reena and Debra bring decades of experience in both end-of-life care and solo-preneurship. You don’t have to navigate this alone—or in silence.

Come as you are. Bring your sticky questions. Nothing’s off the table.

🛠 What You’ll Learn

(Module-by-Module)

Module 1: Vision & Foundation
Clarify your unique calling and create a North Star to guide your decisions.

Module 2: Your Soul & Mission
Unearth your business identity and craft messaging that resonates.

Module 3: Know Your People
Identify your “soul client” and understand what they’re seeking.

Module 4: Market Alignment
Position yourself authentically—without compromising your values.

Module 5: Customer Journey Mapping
Design a clear, heart-centered path for your clients’ transformation.

Module 6: Package Your Gifts
Create offerings that reflect your wisdom and generate sustainable income.

Module 7: Get Known
Build a presence that feels like you—online and in your community.

Module 8: Meaningful Connections
Foster collaborations and networks that support your mission.

Module 9: Sustainable Systems
Establish boundaries and systems to grow without burnout.

Yes! Let Me Know When Registration Opens!

What Makes Vision to Venture Different?

Built for Service-Minded Professionals
We know your business is a reflection of your calling—not separate from it.
Practical Without Losing the Sacred
We bridge soulful service with grounded structure—respecting both.
No More Waiting for Someone Else
We help you take gentle, confident ownership of your business growth.
Kindred Community
You’ll be surrounded by others walking a similar path of service and sovereignty.

Step-by-Step Support
No overwhelm—just clear, doable actions rooted in clarity and connection.

Your Investment

For Willow Grove Members:
This course is included in your monthly membership—alongside coaching calls, workshops, and 1:1 support from Deb and Reena.

For Independent Practitioners:
$594 gives you full access to live sessions, all modules, resources, training materials and ongoing community support .

Payment plans available—because your calling shouldn’t have to wait.

🌱 Bring a Friend. Grow Together.
This work is more powerful—and more joyful—when shared.

Invite a friend to join you in Vision to Venture, and you’ll both receive $50 off your enrollment as our way of celebrating your courage to begin.

✨ Ask us for your personal Bring-a-Friend code when you’re ready.

“What stood out to me was how safe and supported I felt. I was able to show up vulnerably and explore my next steps with honesty. It was such a nurturing environment—and that’s what allowed my clarity to grow.”

- Loralee
Willow EOL Educator®, End-of-Life Planning Specialist, Owner Simply Rest Assured, LLC

Ready to Stop Waiting and Start Building?

Next Cohort Begins: October 1, 2025
Format: 9 Live Zoom sessions + online learning + downloadable resources + community access + 1:1 support (as needed)
Duration: You'll have 6 months to access and complete the program.

Your clients are already looking for you.
They just need you to show up.
Let’s build the practice that helps them find you.

Claim Your Spot

Already a Willow Grove Member?

Access the course through your Library on October 1, 2025

Meet Your Guides

You don’t need business mentors who feel miles ahead.
You need people who’ve walked this path—with heart, with humility, and with a willingness to figure it out alongside you.

Reena Lazar & Debra White

Co-creators of Willow’s Vision to Venture program

Together, we bring decades of experience in end-of-life education, grief support, and soul-centered business building.
We’ve sat at bedsides. We’ve built our own practices from scratch. We’ve tripped, tried again, and learned what works—not just for business, but for a life of purpose.

This course isn’t about pushing you into a mold.
It’s about helping you see that you already have what it takes—and walking with you as you build something real.

Discover more about their journey and expertise in their bios.

"I kept waiting for someone to show me 'the way' to build my practice. This course helped me realize I already knew the way—I just needed to trust myself and take consistent action."

- Catherine Schaarwaechter,
Willow EOL Educator®, Non-medical Support, Mentoring, and Care for the Dying and those close to them, grief consultations, and spiritual guidance. Montreal, Quebec, Canada.

Still Have Questions?

I don’t know anything about websites or social media...

What if I don’t have enough experience yet?

Can’t someone else just handle the business side?

What if I’m still figuring out what I offer?

What if I’m not “good at business”?

Will I need to have a website or branding figured out already?

What if I need more time?

What is the "Willow Grove"?

What happens after the 6 months?

"As a former corporate executive, I knew how to run a business but had no clue how to start one from scratch. This course gave me the roadmap I needed to build something aligned with my calling—not just my bank account."

- Patty M
Willow EOL Educator®

Let's Build Something Beautiful Together

Ready to Transform Lives?

Sign Up to The Waitlist!

Your calling is sacred.
Your work is needed.
And your future practice?
It’s already within you.

Let’s bring it into form—with structure, soul, and support.

By joining the Vision to Venture Waitlist, you will also be subscribed to the Willow Newsletter.

Got Questions?

If you're interested in the program and want to see if it’s the right fit for you, we’re here to help.

📅 Book a free call to learn more and get your questions answered.

Schedule a chat with Reena