Build Your Soul-Aligned End-of-Life Practice
Turn your calling into a sustainable business with live mentorship, practical tools, and a supportive community of end-of-life professionals walking the path with you.
Registration closes September 30th -
Program starts October 1st, 2025
Get Access to Module 1 now!
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Who This Program is For:
Vision to Venture is created for end-of-life practitioners — and for those blending holistic practices with end-of-life care — who are ready to build a practice that sustains both their clients and themselves.
This program is especially for you if you are:
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An end-of-life doula, grief coach, celebrant, advance care planner, or legacy coach/memoir guide ready to move from training into practice.
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A death midwife, home funeral guide, vigil keeper, educator, or spiritual companion seeking to clarify and confidently share your unique offerings.
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A professional in healthcare, social work, counseling, or wellness practices (such as yoga, massage, or mindfulness) who is weaving end-of-life care into your work and wants to create a soul-aligned business of your own.
You don’t need another certification.
You don’t need to hustle harder.
You simply need a roadmap and a community to walk with you as you bring your calling into form.
Grounded Learning
Step-by-step modules that connect your calling to real-world structure.
Real-Time Support
Live training sessions, 1:1 coaching calls, and monthly circles to help you move forward with confidence.
Shared Journey
A supportive community inside The Willow Grove so you don’t have to do this alone.
What You’ll Walk Away With ✨
By the end of Vision to Venture, you'll not only have clarity about your business, but also the structure and confidence to share it.
You'll walk away with:
- A clear offering and who it serves — no more second-guessing or trying to "be everything to everyone."
- Confident language to describe your work in a way that resonates with your ideal clients.
- Aligned pricing and a defined scope of work that feels right to you.
- Practical tools for marketing and visibility that feel natural, not forced.
- A realistic, soul-aligned plan to keep going—without burning out.
What's Included:
When you join, you’ll receive:
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10 core course modules (10-30 minute recordings released week by week, timed with our live calls — so you stay focused and never feel overwhelmed)
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10 live group training sessions (75–90 minutes each, with replays available)
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A downloadable workbook to guide your learning and implementation
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6 months of community access inside The Willow Grove where you can connect freely with fellow students and the Willow team.
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Ongoing monthly support through 1:1 coaching calls, marketing circles, and peer working groups
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Direct coaching + Q&A support throughout the program
- Free attendance to Virtual Willow Workshops® scheduled during this time.Â
Live Training Session ScheduleÂ
Wednesdays @ 4:00 pm (Pacific Time) | 75-90 Minutes
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Oct 1 – Module 1: Vision & Foundation
Get clear on the heart of your practice and where you’re headed. -
Oct 8 – Module 2: Your Soul Client Profile
Identify who you serve and what they most need from you. -
Oct 22 – Module 3: Vision, Mission & Brand Voice
Put words around your purpose and how you want to show up. -
Oct 29 – Module 4: Customer Journey Mapping
Outline the steps clients take from first contact to saying yes. -
Nov 5 – Module 5: Service Frameworks
Explore the different types of offerings you might create. -
Nov 12 – Module 6: Service Brainstorming
Start shaping concrete ideas for your own services. -
Nov 19 – Module 7: Designing Your Services
Define and refine your actual offerings. -
Dec 3 – Module 8a: Marketing & Visibility
Learn simple, authentic ways to be seen. -
Dec 10 – Module 8b: Networking & Collaboration
Build connections and grow through partnerships. -
Dec 17 – Module 9: Systems & Sustainability
Set up structures that support you for the long haul.
👉 All calls are recorded if you can’t attend live and want to see what you missed.
👉 Each module has a pre-recorded lesson where the instructor walks you through the module on her own.
Three Questions to Clarify Your Practice
(And your free companion guide)
In this 5-minute video, Debra White shares:
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Why most practitioners start in the wrong place (and what to do instead)
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3 powerful visioning questions to clarify your practice
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How to move from labeling yourself to inspiring transformation.
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A new way to think about your business — not as a project, but as a partner
Download your Free Companion Guide
Get the reflection prompts and exercises from the video, plus a bonus activity to help you move from “label” to service statement.
Got Questions?
If you're interested in the program and want to see if it’s the right fit for you, we’re here to help.
đź“… Book a free call to learn more and get your questions answered.
Schedule a chat with DebraYou’re Not Behind. You’re Becoming. ✨
Your calling is already within you. Vision to Venture gives you the structure, mentorship, and community to bring it into form.
Choose Your Path to Join:
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Pay in Full – $594
One payment, full access. -
Payment Plan – $99/month for 6 months
Spread the investment out while still receiving full access.
(All options include 10 modules, 10 live calls, replays, workbook, and 6 months in The Willow Grove.)
🌿 Your vision deserves to become your venture. Let’s build it together.
One & Done
$594
USD
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One-time payment of $594 USD
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Full access to the program & community
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No monthly billing — all set from day one
Monthly Plan
$99
USD/ Month
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6 monthly payments of $99 USD
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Same full access to the program & community
- Budget-friendly monthly paymentsÂ
How much does it cost?
Is this a certification program?
Do I need any certifications before I can take this?
What if I can’t attend the live calls?
How long does it take to complete the whole course?
What happens after the 6 months?
Will this help me if I’m brand new to business?
What if I change my mind after purchasing?
Donna,
Willow EOL Educator®, Ceremony Celebrant, and a member of Humanists Australia
"I came with all these skills— grief support, ceremony—but no idea how to tie them together into something people could understand and buy. Now I have a clear practice that honors all of who I am while serving my clients beautifully."
Johanna,
Willow EOL Educator®, practical End-of-Life Planner and a soul-inspired Psychic Medium.
“Vision to Venture helped me let go of the pressure to have it all figured out. I learned that it’s okay to build slowly and trust my own rhythm. I’m clearer now about what feels true for me, and that’s a huge gift.”
Lorelee,
Willow EOL Educator®, End-of-Life Planning Specialist, Owner Simply Rest Assured, LLC
“What stood out to me was how safe and supported I felt. I was able to show up vulnerably and explore my next steps with honesty. It was such a nurturing environment—and that’s what allowed me to grow.”