Know what you are actually building.
Get clear on the work you want to do, who it is for, and the kind of practice you want to create.
You’re ready to do this work.
Build the sustainable business you’ve always dreamed about.
Learn what your business needs next so people can understand what you do, hire you for it, and help you build income you can count on.
You're more ready than you think.
You may already bring years of professional experience, training, community relationships, lived experience, ideas you have carried for a long time, and a deep commitment to the people you want to serve.
Together, they give you a strong foundation for the practice you are ready to build.
Meet the procrasti-patterns…
When “getting ready” becomes the work
Training, researching, branding, and tinkering can all feel like progress.
And sometimes the busy work of building the practice becomes the thing that keeps you busy.
Maybe you recognize yourself in some of this work:
Procrasti-training
One more course, one more certification, one more piece of paper that will finally prove you are ready to be hired.
Procrasti-researching
Looking at other people’s websites, saving ideas, comparing offers, and gathering more information about what your practice 'should' look like.
Procrasti-branding
Choosing colors, changing fonts, designing cards/brochures, crafting your website, and continually DIY-ing for the 'perfect' style that goes with your services.
Procrasti-tinkering
Rewriting the language, refining the offer, reorganizing the pieces, and making it better one more time.
Your vision gives the work somewhere to go.
When you are clear about the difference you want your work to make, it becomes easier to decide what belongs, what matters now, and what can wait.
Vision to Venture helps you build the business around the work you want to be hired to do.
What changes when the pieces start working together
Turn what you know into offers people can hire you for.
Shape your knowledge, experience, and ideas into services that make sense to you and to the people you want to serve.
Find the words to talk about the work clearly.
Explain what you do in a way people can understand, remember, and share, without having to memorize an elevator pitch.
Know what deserves your attention next.
See what matters now, what can wait, and when something is ready to move forward.
Bring it all together into a clear direction for building a practice people can understand, hire you for, and support you financially.
Your vision is
the foundation of
your business.
Because death work is also life work.
Vision to Venture brings the whole business together.
A sustainable end-of-life practice is built through a series of connected decisions.
Who you want to serve.
What you want to be hired to do.
How your services work.
What they cost.
How people understand their value.
How they find you.
What supports the work behind the scenes.
Vision to Venture helps you make those decisions in the right order, with each one connected to the vision underneath the business.
So instead of collecting more pieces, you begin building one clear practice.
This is where we start building.
Vision to Venture begins with the big questions.
What impact do you dream of making?
Who are you here to serve?
What kind of work do you want to be known and hired for?
And we turn those answers into a business.
You shape that vision into services people can say yes to. You make decisions about pricing, how people experience your work, and what will make the business sustainable for you.
And when it is time to bring the work into the world, you know what you are offering, who it is for, and how to talk about it clearly.
This is how the business begins to support the life and work you want.
It’s time
to build it
for real.
Building a sustainable business takes more than worksheets and a weekend.
Vision to Venture gives you time to work through the decisions that shape your business. Who you want to serve. What you want to offer. What to charge. How people will find you. And how all of those pieces work together.
You’ll make decisions, try things, come back with questions, refine what you’re building, and keep moving forward as your business takes shape.
There’s also an opportunity to build alongside other death workers who are doing the same thing. People who understand this work, the questions that come with it, and what it’s like to build a business doing work that most people still don’t quite understand.
What we’ll build together
Vision to Venture brings the whole business together.
A sustainable end-of-life business is built through a series of connected decisions.
Phase One
The Foundation
Modules 1–3
You first. Your vision. Your purpose.
How to build a business around who you are and the work you’re here to do.By the end of this phase, your business has a direction.
Phase Two
The Build
Modules 4–7
Shape your services, pricing, and client experience around the change you help create and the way you want to do the work.
By the end of this phase, you have a clear, sustainable business model with offers, pricing, and policies.
Phase Three
Become Findable
Modules 8–10
Build relationships and create a consistent presence (both online and in person) that attracts people who are ready to engage with your services.
By the end of this phase, you’ll have a clear marketing strategy and the systems to support it.
Choose Your Path
Choose the structure that will keep you moving.
Every path includes the complete Vision to Venture curriculum. What changes is the level of structure, feedback, and support available to you as you build.
Choose the path that fits how you work best, the season you are in, and what will help you keep moving forward.
Independent Path
Build at your own pace.
$498 USD
For death workers who enjoy learning independently and want a complete roadmap they can return to on their own schedule.
You receive:
- The complete 10-module Vision to Venture curriculum
- Lifetime access to the course
- Workbooks, templates, tools, and AI prompts
- A clear, step-by-step roadmap for building your practice
Guided Cohort
Build in community.
$798 USD
For death workers who thrive through conversation, collaboration, and shared momentum.
You receive everything in the Independent Path, plus:
-
24 live Vision to Venture sessions supporting both
learning and integration, including live module teaching, Q&A
sessions, and guided working sessions
"Live Wednesdays" are at 4:30 PM Pacific, starting October 7, 2026. Sessions are recorded if you can’t attend live.
- Six months inside The Willow Grove, our community for end-of-life business owners
- The Grove’s monthly meetups, coaching circles, and Willow® Workshops , all included with your membership
Mentorship Path
Build with personalized coaching.
$2,498 USD
For death workers who benefit from focused, one-to-one coaching alongside the curriculum.
You receive everything in the Guided Cohort, plus:
- Six private, 60-minute coaching sessions
- Personalized coaching focused on your practice, decisions, and progress
- Direct feedback as you clarify your niche, offerings, pricing, and messaging
- High-performance coaching to help you move through the specific patterns and obstacles affecting your follow-through
Still deciding?
Think about the kind of structure that has helped you finish meaningful work before.
Choose that pathway.
This is how the vision becomes a business.
Meet Debra & Reena
You don’t have to explain to us why this work matters, or what it’s like to build a business in this field.
We get it. We’re in it too.
Vision to Venture was created inside Willow® by people who understand the realities of end-of-life work.
Meet Reena
Reena Lazar is the co-founder of Willow End-of-Life Education and Planning and the creator of the Willow EOL Educator® Program and Willow Workshops®.
She brings decades of experience creating practical, meaningful education that helps people bring end-of-life conversations into their communities.
Inside Vision to Venture, Reena helps keep the business connected to the work itself, the people it serves, and the impact you want it to make.
Together, Debra and Reena bring decades of experience in end-of-life education, business building, and helping meaningful ideas become work people can understand, trust, and hire you for.
They created Vision to Venture to help you build a business that is clear, sustainable, and connected to the work you feel called to do.Â
In their words
“For the first time, I could see exactly how each offering fit.”
“Breaking everything down into four service types and mapping them to where people are in their journey changed everything. For the first time, I could see exactly how each offering fit, from DIY resources to one-on-one support. V2V finally gave me a business model that feels both ethical and doable.”
Taryn Kinney · Basheli Transitions
“This program fills a gap that no other business course addresses.”
“As a business mentor extraordinaire, Debra White provides a clear roadmap and all the guidance needed to turn your passion for end-of-life work into a viable, heart-centered business that aligns with your values and voice. This program fills a gap that no other business course addresses.”
Elaine Gammon · After Loss Professional
FAQ's
Is Vision to Venture for me if I am still figuring out exactly what I want to offer?
What happens if I miss a live session?
Do I need formal end-of-life training before I join?
How much time should I plan for?
What is the difference between Independent, Guided, and Mentorship?
How long will I have access?
Do I need to know how to use AI?
What are the payment and refund options?
Still doing a little procrasti-deciding?
Let’s talk it through.
