Vision to Venture Blog Series

Articles to help end-of-life practitioners build sustainable, heart-centered practices.

Why Your Vision Matters More Than Your Business Plan (The Willow Way)

Just as Willow’s approach to end-of-life planning begins with clarifying values before filling out forms, Vision to Venture starts with vision. Your vision board becomes the compass for building a practice that’s authentic, sustainable, and aligned with your calling.

How to Talk About End-of-Life Work Without Making People Uncomfortable

Struggle to explain your role as an end-of-life practitioner? This post shares three compassionate ways to describe your work so people understand and connect—without shutting down the conversation. Discover how clarity in language helps your clients recognize the support you offer.

Who Is Your Soul Client and Why It Changes Everything

Meet Sarah, David, and Maria—three Soul Clients who show why clarity about who you serve makes every decision easier. Learn how identifying your Soul Client helps you design services, set prices, and communicate with confidence, so your practice feels authentic and aligned.

Meet Debra White: High-Performance Coach for End-of-Life Work

Meet Debra White, high-performance coach and mentor in Vision to Venture. With compassion, accountability, and 1:1 coaching, she helps practitioners build thriving practices.

More Support, More Flexibility, More You

Discover how Vision to Venture supports end-of-life practitioners with unmatched value—just $99/month for a 10-module journey that blends flexible learning, group mentoring, and personalized 1:1 coaching. We don’t know of another program in this space that offers this much personalized support at this investment.

From Vision to Real Offerings: Build a  Practice that Fits

Before shaping real offerings, it’s essential to ground your practice in vision, clarify who you serve, and find words that feel true. In this post, discover how clarity leads to services that fit you, attract the right clients, and invite genuine yeses.